Our story
Midnight has made sleep its single subject since 2007.
Midnight was founded in Iraq in 2007 with one subject and no intention of adding a second: how a bed is built, and what that does to a night.
What began with mattresses grew into the pieces that surround them — pillows, bed linen, bathrobes, towels and the home textiles that finish a room. Today the range runs from six mattress collections to a full pillow line, supplied to households and to hotels across the country.
Vision
To be the name that people in Iraq and the wider region reach for first when they decide that sleep is worth doing properly.
Mission
To build sleep products that behave the same on the thousandth night as on the first — and to be plain about what is inside them.
What we hold to
Substance over surface. A bed is judged from the inside. One subject. We make sleep, not everything. Plain speech. Specifications, not adjectives. The long night. Durability is the only luxury that compounds.